Aquaphor and Hansaplast in Bulgaria

Two remarkable brands with products sourced from the cooperation between pharmacology and dermatology

In 1880, pharmacist Paul Beiersdorf acquired a pharmacy in Hamburg, Germany. Only two years later, his cooperation with leading dermatologist Prof. Paul Gerson Unna resulted in developing a medical plasters manufacturing process patented by the company. In a similar partnership, the Eucerit emulsifier was invented, leading to a revolutionary development of skin care. Today, for millions of doctors, pharmacists and consumers Eucerin and Hansaplast are a symbol of quality and trustworthiness.

Aquaphor by Eucerin is a gamechanger in fighting extremely dry and sensitive skin. Applied by adults, children and even to babies for SOS care for minor burns and wounds, Eucerin Aquaphor Repairing Ointment is favoured by many generations around the world. This product is sold on the Bulgarian market since Oct 2018. Aquaphor helps sooth and regenerate very dry hands skin and cuticles, cracked heels and feet, wounds, minor burns, sensitive baby skin, as well as dermatologically treated skin. This multipurpose product efficacy comes from its two main ingredients: Glycerin and Panthenol. They moisturize and regenerate the skin effectively.

Introducing Eucerin Aquaphor Repairing Ointment in Bulgaria is an exciting moment for Beiersdorf Bulgaria. For decades, Aquaphor has been popular in many countries and has turned into a standard for dry and very dry skin care as well as SOS care for minor burns and wounds. The Company anticipates that Aquaphor will be well accepted on the local market and will turn into a common skin care product for every age.

Eucerin Aquaphor Repairing Ointment strengthens the skin natural barrier function, allowing skin to ‘breath’. The Glycerin in the formula is an effective moisturizer that attracts water and helps to keep it in the skin. It works alongside Panthenol which helps to speed up regeneration and repair while also moisturizing skin. The two ingredients form a semi-occlusive protective barrier over skin and accelerate skin regeneration.

Aquaphor is fragrance-, preservative-, and water-free, so it is suitable for every skin – from baby’s sensitive skin to adults. Dermatological and clinical tests prove very good efficacy and tolerability even on extremely dry, cracked or irritated skin.

On the Bulgarian market, you can find a 45 ml convenient portable packing of Eucerin Aquaphor Repairing Ointment and a 220 ml large-size packing.

Research results evidence the multipurpose efficacy of Eucerin Aquaphor Repairing Ointment:


From discovering the first plaster to becoming the world’s number one trusted plaster expert, Hansaplast has always been passionate about innovation and high standards. Today, Hansaplast is sold in more than 90 countries, with products ranging from wound healing to pain relief, from footcare to noise reduction. Hansaplast introduces many innovations: elastic and waterproof plasters, breathable textile plasters, waterproof plasters, plasters with silver in the wound pad that speeds up the healing process, plasters for raised scars.

Hansaplast Spray Plaster provides convenient and invisible protection.

  • Protects minor everyday wounds
  • Provides instant action against bacteria
  • Transparent and flexible shield, allowing skin to ‘breath’
  • Waterproof protection from contamination and bacteria

Hansaplast Plasters AQUAPROTECT XXL are introduced in Bulgaria in March 2019

Sterile, waterproof plasters with absorbing wound pad which cushions medium to large wounds. Suitable after minor surgery. Very adhesive. Easy to hand-tear. Seal all around the wound to prevent contamination and are ideal for showering.

Hansaplast Fixation Tape Sensitive 5m x 2.5 m introduced in Bulgaria in March 2019. This product provides secure and gentle adhesion for dressings and compresses.

  • Suitable for sensitive skin
  • Hypoallergenic
  • Gentle
  • Skin-friendly adhesion
  • Hand-tear to remove
  • Latex free

About Beiersdorf AG

Beiersdorf AG is a leading provider of innovative, high-quality skin care products and has over 130 years of experience in this market segment. The Hamburg-based company has over 17,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of €6.8 billion in financial year 2016. NIVEA, the world’s No. 1 skin care brand*, is the cornerstone of the company’s brand portfolio, which also includes brands such as Eucerin, La Prairie, Labello, and Hansaplast/Elastoplast. Beiersdorf’s wholly owned affiliate tesa SE, another globally leading manufacturer in its field, supplies self-adhesive products and system solutions to industry, craft businesses, and consumers.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2016.